How the Return to Office is Reshaping the Bay Area Real Estate Market in 2025

Colleen Cotter February 13, 2025

The Return to Office is Reshaping the Bay Area Real Estate Market

San Francisco’s return-to-office policies are bringing major shifts to the Bay Area real estate market. As companies like Gap Inc. and Salesforce implement in-office requirements, employees are reconsidering their home locations—fueling demand for properties closer to their workplaces.

A Surge in Bay Area Home Sales

Buyers are moving back from remote-friendly areas like Tahoe and Austin, opting to settle in San Francisco, the Peninsula, and the East Bay. This shift has led to a year-over-year increase in overall home sales, particularly in the luxury home and condo markets.

January 2025 has already seen heightened buyer activity, with demand outpacing new listings. Well-capitalized buyers are acting fast, recognizing opportunities amid evolving market conditions.

Companies Driving the Return to Office

Several major employers have updated their work policies:

Gap Inc. is implementing a phased return, with corporate employees expected back full-time by September.
Salesforce now requires some employees to work in the office at least four days a week.

This transition is revitalizing workplace culture and bringing new energy to local communities. Employees are reconnecting in person, and businesses surrounding office hubs are seeing an uptick in activity, helping to restore vibrancy to the city.

San Francisco’s Renewed Optimism

Adding to this momentum is the recent inauguration of Mayor Daniel Lurie, who brings a fresh perspective and optimism to San Francisco’s challenges and opportunities.

The return to office is more than just a shift in work habits—it’s actively shaping real estate trends, economic activity, and the future of the Bay Area. And personally, I think it’s a GREAT thing for SF!